What’s wrong with the Digital Death campaign?

It’s something social media 101, unless you’re having an I’m addicted to Twitter and Facebook day, if you want to use Twitter and Facebook as a way to help raise money for a good cause it’s all about “engagement, outreach, relationships, and content message. But if you’re silent or “dead” how are the celebrities going to use their social media presence to help raise money? Yes, I know their’s more to social media outside of Twitter and Facebook and I have not looked to see if the celebrities are posting videos, writing blog post, sending email newsletters or using their other media outlets to help raise money but the focus around the Digital Death campaign is they are not using Twitter and Facebook. More via Is the Digital Death campaign a dead wrong way to use social media for social good?