These olympics will be mobilized!

As you all know all the talk well most of it is about the olympics online. Even though it seems that NBC and the Olympic committee is trying to control the content online. So far I would say they are doing a good job, but in this world of micro-blogs(Twitter) and video sharing the olympic conversation is happening online.

Today I was surprised to see an iPhone app made by Lenovo (Olympic sponsor) in the app store. Good job guys. Now I can read and catch up on my Olympic news on my iPhone which is a smart move.

I wonder how long it took them to build the app?

Here is a screenshot below.